Workshop - Content… from the inside out

Content... from the inside out

This first of its kind hands-on workshop provides a unique opportunity for anyone in the business of making communication, marketing or social media work… especially for those in mid level positions involved at the strategic end of the content game.

There’s a lot more to a great content strategy than scratching out a few posts and hoping for a hit.

To create content that not only connects, but builds and sustains relationships and momentum over time, you need…

• An intimate understanding of your organisation, brands, people, customers and stakeholders.
• Awesome skills in the creation and curation of content across a rapidly growing array of channels.
• A clear plan that does more than schedules posts. It shows you what to do when things go wrong as well.

At this hands-on forum, you will spend the afternoon exploring the creation of content from the inside out. You’ll leave the day full of ideas on...

• Your purpose, values, strategy and vision… in other words, your story. Why it matters and how you bring it to life.
• Your brand or brand portfolio strategy… how to create a brand strategy that drives you forward and anchors everything you do.
• How to capture attention with creative online content… the words… the images… and the storytelling, planning, tools and channels tools that underpin them.
• Social media rules of engagement… How to manage your social media presence to avoid it managing you and why storytelling is the information currency of the future.

Speakers:				Wayne Aspland, IABC Victoria Board member and Principal of The Content Factory -  “What’s your story?” Zora Artis, IABC Victoria Immediate Past President and Principal of Zora Artis Consulting - “Think it through before you jump” Jordana Borensztajn, Creative Content Consultant, Humourist, Social Media Trainer - “Capture Attention with Creative Online Content” Nicole Matejic, Author & CEO, Social Media Monster & Info Ops HQ - "Social media rules of engagement - it's all about your narrative"
Format:				Workshop
Date:				Wednesday 24 June
Time:				11:45AM - 6:20PM
				Lunch and workshop Followed by drinks and networking
Venue:				Melbourne Convention and Exhibition Centre,  1 Convention Centre Place, South Wharf  Melbourne
Costs				Early Bird (until 11.59 PM, 10 June) Members: $240 Non-Members: $295 After 10 June Members: $295 Non-Members: $355 Every attendee will receive a complimentary copy of Nicole Matejic's new book 'Social Media Rules of Engagement'.

Seats are limited, so register now (you can claim the early bird discount until 11.59 PM 10 June).