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**** TICKETS ARE NOW SOLD OUT  ****

Please email: events@iabcvic.com.au to be added to wait list should we receive any cancellations.
 

The emergence of the social web and high-velocity take-up of online publishing technologies has seen the rise and rise of ‘citizen journalists’ and amateur (but savvy and passionate) multimedia content creators.

Not only has this trend democratised information and shifted influence “from the hands of a few… to the fingertips of many” (as Richard Edelman once eloquently said) but it has in the process upended the status quo in the PR and media industries.

Journalists and communication practitioners have long been considered the ‘pros’ of the storytelling arena but in recent years have been headed by the ‘amateurs’ who, through hard work, perseverance, passion and experimentation, have become bona fide content creators and micro media proprietors in their own right.

What can the pros learn from the amateurs? Probably a lot as it happens!

Speakers:        Trevor Young, Nicole Avery and Ed Charles
Format:       Lunch and learn workshop
         
Date:       Tuesday 26 August  
Time:       12:00 PM - 2:00 PM 
         
Venue:       Deakin University Melbourne City Centre, 
Level 3 550 Bourke St  
Melbourne CBD
    
                                
Light lunch and beverages included

Meet our speakers:


TREVOR YOUNG
Former journalist turned marketing communications specialist and PR entrepreneur, Trevor Young, PR Warrior, has built up a track record working with a range of companies (large and small), government authorities and nonprofits, helping them make sense of the social web.  An expert in social media and content marketing, he is a sought-after media commentator, public speaker and the author of microDOMINATION: How to leverage social media & content marketing to build a mini-business empire around your personal brand.

NICOLE AVERY
Nicole Avery is the master organiser behind the popular parenting blog – Planning with Kids.  A mother of five, she has been blogging for more than six years, sharing tips and tricks on organising the chaos of family life. Her blog now attracts more than 100,000 unique visitors per month and has a solid facebook and an ever growing social media following.

Ed charles

Ed Charles founded influential food blog Tomato in 2005.  A former journalist, he has reinvented himself as a digital marketer working with some of Melbourne’s top food and drink brands, chefs and business people.  His work includes coaching clients to email, blog, Tweet, Facebook, Instagram or Pin - all of which sit under the content marketing umbrella.  Ed is a regular speaker and broadcaster on food and social media issues.  Currently this food writing is reserved for his blog and he spread his criticism across various review sites in addition to Facebook, Twitter and Instagram.